Millennials Works Disrupts Global Entertainment with AI-Powered Immersive Theme Parks

Millennials Works Launches Series A After SM Entertainment's CVC Takes a Stake, Aiming to Turn Fan Passion Into a Scalable Global Business"

SEOUL, SOUTH KOREA – March 2, 2026 – For decades, theme parks were built around beloved characters. Now, a Seoul-based startup wants to make the fan the star.

Millennials Works, the AI-tech powerhouse redefining the $600 billion experiential economy, today announced the launch of its Series A funding round. This milestone follows a high-profile Pre-Series A investment from SM Culture Partners (the CVC of K-pop pioneer SM Entertainment) and earlier backing from Pacemakers and CNTTech.

The company is now poised to scale its "AI Theme Park" infrastructure across North America, Europe, and Southeast Asia.

FROM PASSIVE VIEWERS TO MAIN CHARACTERS

In an era where fans demand deeper engagement with Intellectual Property (IP), Millennials Works solves the "Passive Content" problem. Its flagship platforms—ANYMOMENT (AI Content Kiosk) and SPACE:V (AI Immersive Theme Park)—transform visitors from spectators into the "main characters" of their favorite IP worlds using proprietary real-time motion tracking and generative AI.

"We highly value Millennials Works for their relentless execution power, consistently turning investor and mentor feedback into tangible market success," said a representative from Pacemakers.

"Their unparalleled ability to blend world-class IP with sophisticated AI planning suggests they are on track to become a dominant force in the global entertainment infrastructure."

THE SM ENTERTAINMENT CONNECTION

Proven Traction with Global Giants Millennials Works has already demonstrated massive commercial viability through over 50 high-impact projects with global leaders, including Google, NVIDIA, Samsung, SM Entertainment, and Blizzard Entertainment.

Rapid Scale: Its AI Theme Park in Seoul attracted over 45,000 visitors within just six months of launch.

Global Footprint: With active operations in South Korea, Japan, Taiwan, and the USA, the company is now establishing a Southeast Asian hub in Singapore to anchor its global network.

Blizzard Collaboration: Following successful activations at the Overwatch League, the company is expanding its digital theme park partnership with Blizzard to revolutionize fan experiences.

SM Entertainment has spent the past several years building an internal metaverse and AI ecosystem, most visibly through its “SMART” concept, which imagines its artists as digital-physical hybrids. A partnership with Millennials Works could allow SM to extend its IP into physical spaces without the capital expenditure of building proprietary infrastructure.

The deal also reflects a maturing investment thesis in Korean entertainment technology. Where earlier K-content crossovers leaned on social media virality and streaming licensing fees, a new cohort of companies—including Millennials Works—is pursuing what Song calls an “Experience-as-a-Service” model: recurring, venue-based revenue generated wherever there is an active fandom.

SCALING THE MODEL: FROM SEOUL TO SINGAPORE

"Closing our 2025 funding rounds was a definitive validation of our vision to bridge the gap between virtual IPs and physical reality," said Yoo-sang Song, CEO of Millennials Works. "By the end of this year, our Series A will fuel the global expansion of our AI-driven 'Experience-as-a-Service' model, ensuring that wherever there is a fandom—be it K-pop, gaming, or webtoons—there is a SPACE:V to bring it to life".

A MARKET LOOKING FOR INFRASTRUCTURE

The experiential entertainment industry is in the midst of a structural reshuffling. Traditional theme park operators—Disney, Universal, Merlin Entertainments—are grappling with high fixed costs and aging physical infrastructure. Meanwhile, the FAST (Free Ad-Supported Streaming TV) and digital content ecosystems have created a generation of IP holders with global audiences but no physical footprint.

Millennials Works is betting that it can serve as the infrastructure layer for both worlds: providing turnkey AI experience venues to IP holders who want a physical presence, while retaining a technology platform that appreciates with each new franchise it ingests.

Investors appear to agree. Pacemakers, an early-stage Korean VC known for backing execution-heavy founders, cited the company’s ability to turn investor feedback into market results as a key differentiator—language that reflects growing pressure in Korean venture to fund operators, not just visionaries.

Terms of the Series A were not disclosed. The company said it expects to close the round by year’s end.

#About Millennials Works Founded in 2021, Millennials Works is a premier AI technology startup specializing in "Experience-First" content generation. Through its cutting-edge AI kiosks and immersive theme park platforms, the company creates high-value, personalized digital assets for global fans, setting a new standard for the next generation of offline-to-online (O2O) experiences.